Collapsible advertising or display device



Aug. 4, 1959 K. T. BUTTERY COLLAPSIBLE ADVERTISING DISPLAY DEVICE 3 Sheets-Sheet 1 Filed April 19, 1954 unlllllll'iil iln 5 INVLNTOR.

g- 1959 K. T. BUTTERY COLLAPSIBLE ADVERTISING DISPLAY DEVICE Filed April 19, 1954 I5 Sheets-Sheet 2 INVENTOR. A'e/me/fi I fiuf/ery BY A @W f ATTORNf).

'Aug.4, 1959 K. T. BUTTERY 2,897,977

COLLAPSIBLE ADVERTISING DISPLAY DEVICE Filed April 19, 1954 3 Sheets-Sheet 3 fijfni 55 INVENTOR. Kmne/fi I Zu/fery /47"TO RNE X United States Patent Oflice COLLAPSIBLE ADVERTISING OR DISPLAY DEVICE Kenneth T. Buttery, Kalamazoo, Mich., assignor to Sutherland Paper Company, Kalamazoo, Mich.

Application April 19, 1954, Serial No. 423,905

. p Claims. (Cl. 211-135) tising matter and to simulate holder's or packages of the advertised goods.

Second, to provide an advertising or display device having these advantages which when erected is very stable.

Objects relating to details and economies of the invention will appear from the description to follow. The

inventionis defined and pointed out in the claims.

A preferred embodiment of the invention is illustrated in the accompanying drawing, in which:

Fig. 1 is a front perspective view of an advertising or display device embodying my invention, the surfaces designed to receive advertising matter being left plain.

Fig. 2 is a horizontal section on a line corresponding to line 22 of Fig. 3.

Fig. 3 is a vertical section on a line corresponding to line 33 of Fig. 2, partially broken away to show structural details.

Fig. 4 is a front perspective view showing the brace members in partially erected position.

Fig. 5 is a front view of the collapsed structure with parts broken away to show structural details, adhesive being conventionally illustrated. I

Fig. 6 is a section somewhat enlarged of the collapsed structure on a line corresponding to 66 of Fig. 5.

Fig. 7 is a plan view of the blank from which the device is formed.

Fig. 8 is a front perspective view of a modified form or embodiment of my invention.

Fig. 9 is a horizontal section on a line corresponding to line 99 of Fig. 8.

Fig. 10 is a fragmentary front elevational view partially in vertical transverse section of a modified form of my invention.

Fig. 11 is a plan view of the blank of the embodiment of the invention shown in Figs. 8, 9 and 10.

packages of the goods advertised and one or more of the packages advertised may be placed on the device.

The structure illustrated in Figs. 1 to 7 inclusive is 2,897,977. Patented Aug. 4, 1959 formed of an integral blank of cardboard or paperboard cut and scored to form the several parts.

Referring more particularly to the drawing the device illustrated in these figures comprises a main back panel 1 having a central depending portion 2. Side top members or panels 3 are hingedly connected to the lower edges of the main back panel at 4. These are separated in the blank from the extension 2 by slits 55.

The stepped or recessed front panel 6 is hingedly connected to the lower edges of the side top members 3 at 77 and to the edge of the intermediate top panel 8 at 9. The intermediate top panel 8 is hingedly connected to the bottom edge of the extension 2 of the main back panel at '10. The intermediate top panel 8 is of the same width from front to rear as the side top panels 3.

The bottom panel 11 is hingedly connected at 12 to the lower edge of the front panel 6. The auxiliary back panel 13 is hingedly connected to the rear edge of the bottom panel 11. The auxiliary back panel 13 is disposed upon the rear side of the main rear panel and adhesively secured thereto at 15, the adhesive being disposed to secure the auxiliary panel to the main panel extension 2 and also to the portion of the main panel 1 above the extension and above the hinging connection 4 of the side top panels to the back panel. The auxiliary back panel reinforces the main back panel and the extension 2 thereof, and constitutes with the back panel a back Wall. When thus connected-the blank is folded on the hinging connection '12 for the bottom panel to the front panel. Thus connected the rear top, front and bottom panels may be adjusted to erected position as shown in Fig. 4.

To maintain the device in erected position I provide foldable brace members generally designated by the numerals 16 which are in the form of extensions from the side edges of the rear back panel 13. These brace members are formed of hingedly connected sections 17, 18 and 19, the hinging connections being indicated at 20.

The sections -17 are hingedly connected to the auxiliary back member 13 at 21. The outer sections 19 are provided with attaching flaps 22 hingedly connected thereto at 23. These attaching flaps being disposed at the side of and in outturned relation to the main back panel extension 2 and adhesively secured to the front side of the auxiliary back panel.

The sections of the brace members 16 are dimensioned so that when in erected position their top and bottom edges are in supporting engagement with the bottom panel and the adjacent side top panels, and their inter mediate section is in engagement with the corresponding portions of the front panel. The sections 17 and 19 are desirably flush with the end edges of the side top panels and corresponding edges of the bottom and front panel, the sections 19 being in supported engagement with the ends of the intermediate top panel as is best shown in Figs. 1 and 2.

The brace member sections 17 have strut extensions 26 on their inner edges, these struts are cut from the auxiliary back panel 13, as is clearly shown in the blank Fig. 7. This provides recesses 27 in the auxiliary back panel into which the struts 26 collapse when the structure is in collapsed position. When erected the struts provide a rearward supporting means for the erected device as is clearly shown in Figs. 2 and 3.

In the modified embodiment shown in Figs. 8 to 11 inclusive a stepped structure is provided having only two steps as distinguished from the three steps of Figs. 1 to 7 inclusive. This embodiment is also formed of an integral blank cut and scored to provide the main back panel 28 having an extension 29 on its lower edge.

The top panel 30 is hingedly connected to the back 3 panel 28 at 31. The stepped front panel 32 is hingedly secured to the top panel 30 at 33.

A second top panel 34 is hingedly secured to the lower edge of the main back panel extension at '35. The front panel being hingedly secured to the front edge of the top .panel 34 at 36. The bottom panel 37 is hingedly secured to the lower edge of the front panel 32 at 38. An auxiliary back panel 39 is hingedly secured to the rear edge of the bottom panel 37 at 40. This auxiliary rear panel 39 is folded upon and adhesively secured to the rear side of the main back panel. The blank, as shown in Fig. 11 being folded on the hinging line 38 when so secured.

At one end edge the auxiliary rear panel is provided with a bracing extension designated generally by the numeral 16 and formed of sections 17, 18 and 19 corresponding to one of the bracing extensions of the preferred embodiment with the exception that the section 18 is provided with lugs or tabs 41 on its top and bottom edges which have wedging engagement with the top and bottom panels 30 and 37. When in fully erected position these lugs or tabs place some expanding stress on the parts so that the brace member is effectively retained.

In this embodiment the front panel 32 is provided with a closure flap 42 while the auxiliary panel 39 is provided with a closure flap 43. The top panel 34 is provided with a closure flap 44- having a tucking flap extension 45 on its outer edge. These closure flaps are hingedly connected to the parts from which they extend and when erected the flap 44 is disposed at the outside of the flaps 42 and 43 and the tongue or tucking flap 45 inserted below their lower edges. This end closure also serves to brace and support the parts in their erected position.

The embodiments of my invention illustrated are formed of single blanks and may be compactly collapsed for shipping or storage and quickly set up and when set up are stable and attractive in appearance.

As stated, I have not attempted to illustrate any advertising matter or designs representing packages as these are varied in accordance with the matter advertised. The device presents a very substantial surface area to receive such advertising matter and designs.

Having thus described the invention what is claimed as new and desired to secure by Letters Patent is:

l. A collapsible and erectable display device of sheet material cut and scored to provide a back panel having a central downward extension, laterally spaced horizontal panels having scored connection to the bottom edges of the main back panel at the sides of said extension thereof, an intermediate horizontal panel having scored connections to the lower edge of said main back panel extension, a recessed vertical panel having scored connection to the front edges of said side and intermediate horizontal panels, a bottom panel having scored connections to the lower edge of said vertical panel, an auxiliary back panel having scored connection to the rear edge of said bottom panel and disposed at the rear of said main back panel and fixedly secured thereto, the aforesaid parts being erectably and collapsibly foldable on said scored connections thereof and when erected defining laterally spaced open ended chambers of rectangular section, and collapsible brace members each comprising inner and outer laterally spaced vertical panels swingably connected at their rear edges to said auxiliary back panel, and a vertical connecting panel having scored connections to their front edges, said brace member being dimensioned to supportingly fit between said back, horizontal, vertical and bottom panels when in erected position and close the ends of the chambers defined by said panels and to in part collapse against and in part to project laterally'of the rear wall when in collapsed position, the outer of said brace members being provided with strut extensions on their rear edges.

2. A collapsible and erectable display device of sheet material cut and scored-to provide a backpanel'having a central downward extension, laterally spaced horizontal panels having scored connection to the bottom edges of the main back panel at the sides of said extension thereof, an intermediate horizontal panel having scored connections to the lower edge of said main back panel extension, a recessed vertical panel having scored connection to the front edges of said side and intermediate horizontal panels, a bottom panel having scored connections to the lower edge of said vertical panel and having swingable connection to the bottom edge of said back panel, the aforesaid parts being erectably and collapsibly foldable on said scored connections thereof and when erected defining laterally spaced open ended chambers of rectangular section and collapsible brace members each comprising inner and outer laterally spaced vertical panels swingably connected at their rear edges to said auxiliary back panel, and a vertical connecting panel having scored connections to their front edges, said brace member being dimensioned to supportingly fit between said back, horizontal, vertical and bottom panels when in erected position and close the ends of the chambers defined by said panels.

3. A collapsible and erectable display device of sheet material cut and scored to provide a back panel having a central downward extension, laterally spaced horizontal panels having scored connection to the bottom edges of the main back panel at the sides of said extension thereof, an intermediate horizontal panel having scored connections to the lower edge of said main back panel extension, a recessed vertical panel having scored connection tothe front edges of said side and intermediate horizontal panels, a bottom panel having scored connections to the lower edge of said vertical panel, an auxiliary back panel having scored connection to the rear edge of said bottom panel and disposed at the rear of said main back panel and fixedly secured thereto, the aforesaid parts being erectably and collapsibly foldable on said scored connections thereof and when erected defining laterally spaced open ended chambers of rectangular section, and brace members swingably connected to said auxiliary back panel to collapse rearwardly and to be swung forwardly into bracing relation to said back, horizontal, vertical and bottom panels when they are in erected position and close the ends of the chambers defined by said panels.

4. A collapsible and erectable display device of sheet material cut and scored to provide a back panel having a central downward extension, laterally spaced horizontal panels having scored connection to the bottom edges of the back panel at the sides of said extension thereof, an intermediate horizontal panel having scored connections to the lower edge of said main back panel extension, a recessed vertical panel having scored connection to the front edges of said side and intermediate horizontal panels, a bottom panel having scored connections to the lower edge of said vertical panel and swingably connected to said back panel, the aforesaid parts being erectably and collapsibly foldable on said connections and whenerected defining open ended chambers of rectangular section, and a brace member swingably connected to said auxiliary back panel to collapse rearwardly thereon and to be swung forwardly into bracing relation to said back, horizontal, vertical and bottom panels when they are in erected position to swing into the chamber defined by said panels in supported bracing engagement therewith.

5. A collapsible .and erectable display device of sheet material out and scored to provide a back panel having a downward extension, a horizontal panel having scored connection to said back panel in the vertical plane of the upper edge of said back extension and disposed at one side thereof, a second horizontal panel having scored connection to the lower edge of said main back panel extension, a stepped vertical panel having scored connection to the front edges of said horizontal panels, a bottom panel having scored connection to the lower edges, of said vertical panel, an auxiliary back panel having scored connection to the rear edge of said back panel and disposed upon and fixedly secured to the rear side of said main back panel, the aforesaid parts being erectably and collapsibly foldable upon their said scored connections and when erected defining outwardly spaced open ended chambers, and brace members swingably connected at their rear edges to said auxiliary back panel to collapse rearwardly and to be swung forwardly into said chambers in bracing relation to said back, horizontal, vertical and bottom panels.

References Cited in the file of this patent UNITED STATES PATENTS Ziemmerman Jan. 1, 1935 Paige Apr. 9, 1935 Ziemmerman May 11, 1937 McDonald Apr. 23, 1940 Williamson Aug. 5, 1941 Beng Mar. 16, 1943 Ringler Mar. 23, 1943 Stengren Mar. 22, 1949 

